My son isn't even born yet

@imparkerburton

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Why it worked

The video leverages the novelty of major tech companies sending personalized baby gifts, creating a sense of surprise and delight. The creator's enthusiastic reaction and the variety of branded items appeal to viewers interested in tech, parenting, and unboxing content.

Summary

The creator unboxes a large collection of baby gifts received from Google, Samsung, Microsoft, and Sony. The gifts include clothing, toys, a car monitor, a handprint kit, and other practical items, all branded with the respective companies' logos.

Structure

1Unboxing gifts from tech companies
2Showing Google's gifts (card, plush, beanie, patch)
3Showing Microsoft's gifts (card, onesie)
4Showing Sony's gifts (card, handprint kit, onesie, blanket)
5Showing Samsung's gifts (card, car monitor, toys, burp cloths)
6Expressing gratitude to the companies

Product placement

Google: ACTS - sends a gift box with baby items and a card. Removing it would change the video's content. Samsung: ACTS - sends a gift box with baby items and a card. Removing it would change the video's content. Microsoft: ACTS - sends a gift box with baby items and a card. Removing it would change the video's content. Sony: ACTS - sends a gift box with baby items and a card. Removing it would change the video's content. Playstation: APPEARS - logo on baby onesie and blanket. Removing it would not change the video's content. Wemon: ACTS - provides a car monitor. Removing it would change the video's content. KeoBabies: ACTS - provides a hand & footprint frame kit. Removing it would change the video's content. Android: ACTS - appears as a plush toy and on a card, representing the baby's future. Removing it would change the video's content.

Original caption

Thank you sooo much @Samsung US, @Microsoft, @Google, and @SonyElectronics !! #Tech #android #imparkerburton #androidguy

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Transcript

My son isn't even born yet and he already has packages from Google, Samsung, Microsoft, and Sony. First up, we got Google, they did give us a little note. Big big Congrats on the baby! We're so happy for you and Madison! And, in case you needed any help getting baby Burton onboarded to Android, we brought you a helper! -Your Friends at Google. And first up, we got an official Android stuffed animal. This better be his favorite stuffed animal. Then Google also gave him a little beanie that says Google, very nice. And then we even got a little Android patch. We got to make him an Android shirt. Or or me. First up, we got Microsoft. They also left us a note. It says congratulations on the upcoming arrival of Baby Burton! Wishing all the best for your growing family. -Your Friends at Microsoft. And first up, we have a Microsoft onesie. Let's go! And first up, we have my baby's first ever phone. Check it out. Bro, that's pretty cool. And then next up, we have Sony. They also gave us a little note. It says, dearest Parker and family, congratulations on your new member of the family! Wishing you all so much love, joy, and many many precious moments together. We cannot thank you enough for all the amazing support and partnership given to the song team. Best wishes, Joe Strayer and the song team. P.S. Good luck with your sleep!! @sony electronics | #forthemusic. And Sony actually gave us a hand & footprint frame kit. So I guess once he's born, it has a little ink thing and you like put his footprint on a frame for to like hang on the wall. That's really cool. And then we have an official PlayStation onesie on the front. It says New Player. We love that. And then we have this little duck blanket thing that actually has a PlayStation logo. And then lastly, we have Samsung. I forgot to keep this note, but I did luckily take a picture of it. It says, Congrats Burton family! We are elated for you both and your growing family. So excited for you to start this next chapter as a family of three. From Samsung Mobile. They weren't really practical here. So first up, we have a car camera so you can keep an eye on him while you're driving. Very useful Samsung. And then we've got some different toys. They're like rattles and stuff. And then they even gave us some burp cloths. Thank you for being very practical. Samsung. But huge thank you to Microsoft, Samsung, Sony and Google, like I love you guys. This is so nice of you. Thank you.