If you're an expecting

@im_so_nancy_

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SoundTikTok sound · Chilling at Sunrise

Promoted product

Babylist

Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!

2 videos2 creators

Why it worked

The video combines a high-value incentive ($1,000 gift card) with a clear, low-friction call to action that solves a specific pain point for the target audience (expecting parents).

Summary

The creator announces a giveaway partnership between Babylist and Pampers, explaining how to enter by creating a registry on the Babylist platform. She highlights the convenience of Babylist as a universal registry and provides instructions on how to qualify for the $1,000 gift card.

Structure

1Announce giveaway partnership
2Explain Babylist universal registry benefits
3Introduce Pampers as a trusted brand
4

Original caption

Expecting parents, this one’s for you 👶🏼🤍 @Babylist is partnering with @Pampers to give FOUR winners a $1,000 Babylist gift card!!! How to enter: ✨ Create a new Babylist registry ✨ Add a Pampers product to your registry That’s it! And because Babylist is a universal registry, you can add products from basically any store and keep everything together in one place 🙌🏼 GOOD LUCK! Giveaway runs 10/14–11/8. Winners will be contacted via email and have 14 days to respond. No purchase necessary. Open to new U.S. registrants 18+. Ends 11/8/26. See Official Rules at https://landing.babylist.com/babylist-pampers-officialrules. #Babylist #Pampers #BabyRegistry #ExpectingParents #BabyMustHaves

More from @im_so_nancy_

Product placement

Babylist: (a) ACTS — the creator demonstrates its interface, explains its universal registry functionality, and hosts a giveaway for gift cards to its shop. Removing it would change the entire video. Pampers: (a) ACTS — the creator explains that adding a Pampers product to the registry is a requirement for the giveaway. Removing it would change the giveaway requirements.

Call to action

Create a Babylist registry and add a Pampers product to enter the giveaway.

On-screen text

If you're an expecting 4 x $1000 giftcard giveaway It's a universal registry 173 items October 14-November 8

Transcript

If you're an expecting parent, listen up because Babylist is partnering up with Pampers to give four people each a $1,000 Babylist gift card. I personally used Babylist for my baby registry because it's so easy to use. It's a universal registry so you can add products from anywhere. I had products from any website you could possibly think of and I ended up with 150 items. I think I went a little crazy, but you know this is the time to add all the things to your registry. And now that I've been a mom for over five months, I feel like I'm a pro at making a registry. I've been helping my friends create their Babylist registries and strangers on the internet, so it's been really fun. I'm sure you've heard of Pampers before. It's one of the most trusted baby brands on the market. To enter the giveaway is actually so easy. All you need to do is create a Babylist registry and then just add a Pampers product to it. The giveaway runs from October 14 to November 8 and the $1,000 gift card can be used on thousands of products on the Babylist shop. If creating your baby registry has been on your to-do list, this is the perfect opportunity to get it started. And if you need any help, my DMs are always open. Good luck.