Why it worked
The video combines a popular event (World Cup) with a relatable creator struggle (trying to connect with a brand) and encourages audience participation through predictions and tagging, creating a sense of community and anticipation.
Summary
The creator is building a replica of the World Cup trophy and expresses frustration that FIFA does not seem to have a TikTok presence. They encourage viewers to tag FIFA and share their predictions for the tournament winner, while also promoting their own account for viewers to follow.
Structure
- 1Building the World Cup trophy
- 2Frustration with FIFA's TikTok presence
- 3Encouraging viewer engagement (tagging FIFA, predictions)
- 4Promoting the creator's account and future content
Product placement
FIFA (organization that governs international football, appears as a search result and is mentioned in dialogue)
World Cup (the trophy and the tournament, appears on screen and is mentioned in dialogue)
TikTok (social media platform, mentioned in dialogue)
Call to action
Follow to see if this trophy gets finished before the final does.
On-screen text
#4 Building the
World Cup
FIFA doesn't
have TikTok.
Yeah, that
sound about right
to me.
No matter how
many times I
look them up,
THEY JUST
WONT SHOW UP.
Maybe they
blocked me.
KEEP TAGGING
THEM IF YOU
STILL CAN.
THE WORLD
CUP IS ALMOST
OVER, GUYS,
SO WE DON'T
HAVE
MUCH TIME
TO FINISH
AFTER THAT,
THIS ACCOUNT WILL
AND WE'LL SEE US
AGAIN IN FOUR YEARS.
SO TELL ME, WHO
WINNING THIS
WHOLE THING?
I THINK FRANCE WILL
WIN THIS
WORLD CUP.
TODAY, WE'RE
SHAPING THE
ATHLETES HOLDING
THE GLOBE.
LET FIFA
NOTICE WHAT
SO EVERYONE
TAG THEM
THEY CAN
SEE OUR COMMUNITY.
AND IF YOU WANNA
GREAT COMMUNITY,
FOLLOW TO
NOT MISS OUT.
FUN FACT.
FRANCE HAS
WON THE WORLD
AND BOTH TIMES, THEY
HAD ONE
OF THE
YOUNGEST SQUADS
IN THE TOURNAMENT.
COMMENT YOUR
PREDICTION BELOW.
FOLLOW TO
SEE IF
THIS TROPHY
GETS FINISHED
BEFORE THE
FINAL DOES.