cheese pull every single time

@selenaeats2much

641.1K followers · usually 1.5M views a post

Views

11.0M

Likes

1.3M

Comments

11.1K

Shares

162.1K

SoundTikTok sound · original sound - selenaeats2much

Promoted product

Chili's

Hi! Welcome to Chili’s. Explore our menu, discover happy hour specials, and order pickup or delivery for your favorite burgers, fajitas, crispers, and more.

5 videos5 creators

Why it worked

The video leverages the satisfying visual of a long cheese pull, a common ASMR trigger, combined with the appeal of comfort food. The short, punchy format and focus on the sensory experience likely contributed to its virality.

Summary

The creator is shown eating mozzarella sticks from Chili's, dipping them in ranch dressing and expressing enjoyment. The video focuses on the cheese pull and the satisfying eating experience.

Structure

1Showing mozzarella sticks and ranch
2Dipping and eating mozzarella sticks
3Showing the cheese pull
4Eating a burger

Original caption

cheese pull every single time @Chili’s Grill & Bar #chilis #tripledipper #mozzarella #mukbang #fypシ゚viral

More from @selenaeats2much

Product placement

Chili's Grill & Bar: ACTS - it is a restaurant chain where the food is purchased and consumed. Removing it would change the context of the food being eaten. Mozzarella sticks: ACTS - they are the food item being eaten and shown. Removing them would change the video content. Triple Dipper: ACTS - it is a specific menu item from Chili's that includes mozzarella sticks. Removing it would change the specific food being highlighted.