do you want to go to Chili's?

@sallykim7_

768.6K followers · usually 70.1K views a post

Views

1.8M

Likes

141.7K

Comments

176

Shares

41.5K

SoundTikTok sound · Smokeufoos Audio

Promoted product

Chili's

Hi! Welcome to Chili’s. Explore our menu, discover happy hour specials, and order pickup or delivery for your favorite burgers, fajitas, crispers, and more.

7 videos7 creators

Why it worked

The video uses a relatable, humorous scenario of craving a specific food (Chili's) in an unexpected location (a golf course) to create a strong hook. The quick transition to the restaurant and the focus on appealing food visuals make it highly engaging.

Summary

Two friends are on a golf course and one suggests going to Chili's, which the other enthusiastically agrees to. The video then shows them enjoying margaritas and food at Chili's.

Structure

1Suggesting Chili's on a golf course
2Transition to Chili's restaurant
3Enjoying margaritas
4Eating burgers and fries

Original caption

@Chili’s Grill & Bar on a golf course?!? SAY LESS BE RIGHT THERE #chilisgolfclub #golf

More from @sallykim7_

Product placement

Chili's: it ACTS as a restaurant where the people eat food and drink beverages. Removing it would change what happens in the video because the video is about going to Chili's. Nike: it APPEARS as a logo on the creator's vest. Removing it would not change what happens in the video. New Balance: it APPEARS as text on the creator's visor. Removing it would not change what happens in the video.

On-screen text

do you want to go to Chili's? but we're at a golf course... yeah exactly!

Transcript

do you want to go to Chili's? but we're at a golf course... yeah exactly! I could lift you up I can show you what you wanna see and take you where you wanna go