I am retiring from design

@designertom

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Why it worked

The video taps into a trending and controversial topic within the design community: the impact of AI on creative professions. By presenting different perspectives and engaging with public discourse on social media, it likely resonated with a broad audience interested in the future of design.

Summary

The video discusses a designer's decision to retire from design due to AI's capabilities, sparking debate about AI's role in creative fields. The speaker explores two theories for the designer's retirement: a potential product launch or AI's ability to replicate his style. The discussion touches on the impact of AI on designers, the concept of "taste" in AI, and the challenges faced by senior designers compared to younger ones adapting to new technologies.

Structure

1Designer retires due to AI
2Discussion of AI's impact on design
3Analysis of the designer's work and AI's capabilities
4Debate on AI's "taste" and its evolution
5Comparison of senior and junior designers' adaptation to AI

Product placement

The video shows various tweets and social media posts related to AI and design, including a tweet from Gal Shir announcing his retirement from design, a tweet from Dylan Field commenting on the situation, and a tweet from Thais Castello Branco announcing the launch of "Taste Labs." It also shows examples of motion graphics and logos, and a promotional graphic for a "Dive Radio Show."

On-screen text

Gal Shir @galshirart It's over. I'm quitting design. A client of mine just created a logo with Fable 5, and the result left me speechless. It understood the brand story, values, audience, strategy, and turned all of it into a smart, minimal symbol. A genuinely brilliant concept. The kind of idea that captures everything at once. Something I honestly don't think I would have come up with myself. And it didn't just nail the idea. It executed the design pixel-perfectly. So I raise the white flag. My skepticism about AI's ability to do great design is officially gone. There, I said it: AI beat me at design. I am retiring from design AI has done a job better than me a client showed him something haven't looked like but the reason that this has taken the internet by storm in design space is Gal Shir has like 100,000 X followers and that's not the important bit it's how he got them he is not a content creator never has been an engagement farmer pretty quiet person otherwise and just shares his work and just shares his work it's incredible it's he's a great brand designer his logo marks and all that is really good but one of the things that stands out out about Gal is he creates these motion graphic presentations of the brand and they they serve as their own brand vehicle too in film we call them a match cut and he's good at them and one of two things is happening one, one, it is possible that he's engagement farming because maybe Gaushere about to drop some tool for designers maybe their brand work appear in this match cut like him that would be an interesting idea probably not a great way of goodwill but the second thing that happening is that somebody took all of Gal Shir's match cut motion trained a skill like on it and it probably nailed it. If you've used Fable five, you give it these explicit but either a Lot of people are saying that it's it's an irresponsible post. That's ridiculous. He's not saying design is dead. Didn't say that. Um he just said that he's retiring he came across a a situation where AI did better than him. He is not saying you should leave design. He's not shoulding on anybody. And I think a lot of designers having such a hard time conflating this because a bunch of other industry people have jumped on and and talked about this. But there is an interesting conversation here. Because as much as we are sick word taste if this is true then the question about AI not to emulate a human's taste but actually evolving its taste that conversation's not going anywhere anytime soon and I'm the the belief that that's already capable now with the right that it's just inevitable that's my give give more of my on our Show this Thursday with Rid and what I'll say is this and I love Gal and this is not him but the kind of people excited about today designers designers who have the guts to stay curious because it's mostly us seniors who are having the hard time relearning unlearning and reinventing ourselves. Meanwhile, the younger cats and my teenagers are just crushing the souls of symbols and pixels and they How it's supposed to be done. And I think that that's a pretty cool thing. And if that's you, cheers. Dylan Field @zoink I have been thinking about whether to comment on this. Not clear if Gal is serious, rage baiting, etc. Whatever the case, it has spread enough in the design community that I want to share some thoughts. The psychological journey people go through with AI is quite fascinating to me. A new model launches, people think th Show more @jason Nothing to see here Gary Simon @designcoursec Bruuuh if this is all leading up to an AI logo/identity saas lol. Gal Shir @galshirart That would be an hilarious plot twist 🤣, but it isn't. sopuruchi @sopuruchn Very irresponsible post imo. Jaytel @Jaytel If I hear the word "taste" one more time... Thais Castello Branco @thaiscbranco_ X.com We're excited to introduce Taste Labs. Our mission is to end AI slop. We're building the data and infrastructure layer to give AI models and agents taste. And today we're coming out of stealth, announcing our $18.5M seed funding, co-led by @CRV and @AmplifyPartners A LIVE SHOW FOR DESIGNERS with Tommy & Ridd every Thursday at 1pm PST / 4pm EST youtube.com/@joindiveclub SET REMINDER → DIVE RADIO SHOW THURSDAYS - 1PM PST / 4PM EST dive

Original caption

An industry veteran just retired from design citing “AI beat me at design.” Two theories: 1. Gal is prepping some massive tool drop that helps brand designers create his style of branding motion graphics 2. Someone crawled all of Gals branding motion graphics and made it a skill. And it probably nails it (because as impressive as it is, it does have repeatable patterns) Tempted to see if I can reproduce a Gal-like motion graphic with the UX Tools logo trained entirely on his social media work to see if this is possible (and it most certainly is with Fable 5 and Remotion methinks) But more importantly: there’s a bigger convo to be had here. And Ridd and I are going to have it this Thursday on our live show at 1PM PST. Set a reminder at dive.radio (and let me know if you find the Mac Mini on the website. Giving one away.)

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Transcript

I am retiring from design AI has done a job better than me a client showed him something haven't looked like but the reason that this has taken the internet by storm in design space is Gal Shir has like 100,000 X followers and that's not the important bit it's how he got them he is not a content creator never has been an engagement farmer pretty quiet person otherwise and just shares his work and just shares his work it's incredible it's he's a great brand designer his logo marks and all that is really good but one of the things that stands out out about Gal is he creates these motion graphic presentations of the brand and they they serve as their own brand vehicle too in film we call them a match cut and he's good at them and one of two things is happening one, one, it is possible that he's engagement farming because maybe Gaushere about to drop some tool for designers maybe their brand work appear in this match cut like him that would be an interesting idea probably not a great way of goodwill but the second thing that happening is that somebody took all of Gal Shir's match cut motion trained a skill like on it and it probably nailed it. If you've used Fable five, you give it these explicit but either a Lot of people are saying that it's it's an irresponsible post. That's ridiculous. He's not saying design is dead. Didn't say that. Um he just said that he's retiring he came across a a situation where AI did better than him. He is not saying you should leave design. He's not shoulding on anybody. And I think a lot of designers having such a hard time conflating this because a bunch of other industry people have jumped on and and talked about this. But there is an interesting conversation here. Because as much as we are sick word taste if this is true then the question about AI not to emulate a human's taste but actually evolving its taste that conversation's not going anywhere anytime soon and I'm the the belief that that's already capable now with the right that it's just inevitable that's my give give more of my on our Show this Thursday with Rid and what I'll say is this and I love Gal and this is not him but the kind of people excited about today designers designers who have the guts to stay curious because it's mostly us seniors who are having the hard time relearning unlearning and reinventing ourselves. Meanwhile, the younger cats and my teenagers are just crushing the souls of symbols and pixels and they How it's supposed to be done. And I think that that's a pretty cool thing. And if that's you, cheers.