I use ChatGPT

@buckshotio

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SoundTikTok sound · original sound - buckshotio

Promoted product

DRAPER

Jack "Buck" Buczkowski | @buckshotio

3 videos

Why it worked

The video succeeds by providing a transparent, behind-the-scenes look at a professional creative workflow, positioning the creator as an expert while naturally integrating his own brand as the case study.

Summary

The creator explains his design process for his new website, DRAPER, by combining AI-generated concepts with manual assembly in Figma. He demonstrates how he uses tools like ChatGPT and Midjourney to refine his creative direction before finalizing the design himself.

Structure

1Introduction to using AI for design inspiration
2Explaining the creative brief and reference hunting process
3Demonstrating the layering and conceptualization phase
4Highlighting the importance of manual control in Figma

Original caption

Building DRAPER | Step #004

More from @buckshotio

Product placement

The video promotes the creator's own brand/website, DRAPER, which is showcased as the final product of his design process.

Call to action

If you want to see how I build DRAPER and how I use AI to do so, follow me here.

On-screen text

I use ChatGPT vintage poster's inspiration to create for my new website. It started brief for was defined, and I used AI to help me hunt for references that direction. and I like this because it had different layers be combined in different ways. social first. I then worked with with the concept creative base You need brand guidelines in a format that AI can understand for each graphic. What images would represent I wanted to make? frame work. We define boundaries that unlock your brand's unique perspective. I even used it final versions of the asset to see how things could be laid out. But ultimately going one layer and combining everything myself This reduces the variables within tools like ChatGPT and Midjourney. This micro focus gives you more control when producing with AI. it also gives you the freedom to combine things in your own way. In simple tools like Figma. From creative brief to references to stealing like an artist, to different iterations and experimentation to end up in my own final product. Coming soon DRAPER Brand & Creative driven by AI You can see DRAPER website. If you want build DRAPER and how I use AI to do so, follow me here.

Transcript

I use ChatGPT and this vintage poster as inspiration to create the graphics for my new website. It started with my creative brief where the direction was defined, and I used AI to help me hunt for references that match that direction. And I like this style of poster because it had different layers that could be combined in different ways. I then worked with AI to come up with the concept for each graphic. What images would represent the point I wanted to make? I even used it to create final versions of the asset to see how things could be laid out. But ultimately I ended up going one layer at a time and combining everything myself in Figma. This reduces the variables within tools like ChatGPT and Midjourney. This micro focus gives you more control when producing with AI. And then it also gives you the freedom to combine things in your own way. In simple tools like Figma. That's how I move from creative brief to references to stealing like an artist, to different iterations and experimentation to end up in my own final product. You can see these graphics on the DRAPER website. If you want to see how I build DRAPER and how I use AI to do so, follow me here.