I finally found the necklace I've seen all over my FYP

@ava_mikell

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Selling · Ecom Product

Evry Jewelsseen in 2 videos →https://evryjewels.com/ ↗

Why it worked

The video leverages the 'viral product' social proof mechanic, positioning the jewelry as a highly sought-after, affordable item that viewers feel they need to grab before it goes out of stock again.

Summary

The creator showcases a popular cross necklace from Evry Jewels, highlighting its affordability and durability. She provides a discount code and links to purchase the jewelry through the brand's website and TikTok Shop.

Structure

1Hook about finding a viral necklace
2Unboxing and showing the product
3Highlighting affordability and durability
4Providing discount code and purchase links
5Showing additional stacked jewelry pieces

Product placement

The creator holds the branded box, wears the necklace, and displays several other necklaces from the brand.

Call to action

Original caption

RUN to @EvryJewels & use code AVAMIKELL for an extra discount #evryjewels

More from @ava_mikell

Their other posts in the index, biggest breakout first.

Use code AVAMIKELL for an extra discount.

On-screen text

finally found the necklace I've seen all over my FYP AVAMIKELL

Transcript

I finally found the necklace I've seen all over my FYP. And it's the Forever Blessed cross necklace from Evry Jewels. This cross necklace literally keeps going out of stock, so I will link it for you guys. You won't believe how much I paid for it. I literally don't know how they made it so affordable and so durable. If you also want to get it, I'll put my code here if you want to buy from their official site. And I'll also link it for my TikTok Shop girlies. It's so stackable, I made sure to get some other pieces from Evry Jewels as well. I hope to see us matching soon. Bye, love you.