no gatekeeping where to get back to school jewelry...

@ava_mikell

126.3K followers · usually 14.7K views a post

Views

315.6K

Likes

3.2K

Comments

11

Shares

4

SoundTikTok sound · original sound - ava_mikell

Promoted product

EvryJewels

Why it worked

The video taps into the relatable desire for affordable and trendy back-to-school accessories, using a 'no gatekeeping' approach to build trust. The creator's enthusiasm and clear display of multiple desirable items, combined with a discount code, create a strong incentive for viewers to explore the brand.

Summary

The creator shares a haul of jewelry and sunglasses from EvryJewels, highlighting them as a source for back-to-school accessories. She showcases various items and encourages viewers to use her discount code for their purchases.

Structure

1Introduction and purpose of the haul
2Showcasing bangles, rings, and earrings
3Displaying necklaces
4Trying on sunglasses
5Revealing the total cost and expressing love for the brand
6Call to action with discount code

Product placement

EvryJewels (brand of jewelry and accessories, ACTS - the creator is showing off items purchased from them and promoting a discount code for their store, removing it would change the video's purpose).

Original caption

Getting all my back to school jewelry/accessories from @EvryJewels use my code at checkout for $$ off: AVAMIKELL #evryjewels #backtoschool #jewlery #haul linked my personal favorite 👀👀

More from @ava_mikell

Call to action

Use my code AVAMIKELL for $$ off your next jewelry order.

On-screen text

AVAMIKELL

Transcript

no gatekeeping where to get back to school jewelry... I'm gonna tell you guys where to get your jewelry from for back to school. AVAMIKELL. Make sure you guys use my code for all every jewels back to school orders. We're gonna speed run this haul. We got a couple bangles to make the perfect stack. dainty rings. some statement earrings. basic hoops. I have some other viral necklaces. my personal favorite, this one drapes down. and this really pretty stackable one. We also have three pairs of fun sunglasses. Option one. So cute. Option two. Oh my gosh. Yes. And lastly, option three. Let's just say I didn't hold back. I literally love every jewel and all their pieces. So this will be coming to school with me. Don't forget to use my code and let me know what you get in your next order. Bye, love you.