July 2026 Purge!

@walks_with_tim

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Modlrseen in 20 videos →https://usemodlr.com ↗

Why it worked

The video addresses a common concern among TikTok creators (dropping follower counts) and reframes it as a positive development, offering actionable advice to focus on engagement metrics rather than just follower numbers.

Summary

The video explains that a drop in follower count on TikTok is due to the platform purging bot and inactive accounts. This is presented as a positive change, as it leads to a higher engagement rate with real followers.

Structure

1TikTok is purging bot accounts
2This causes follower count to drop
3This is a good thing for engagement
4Focus on watch time and engagement, not follower count

Product placement

The creator mentions their product, Modlr, implicitly by directing viewers to their bio link for tips and tricks, suggesting it's a tool to help with growth.

Call to action

Make sure you follow me for all these types of tips and tricks.

Original caption

Your follower account is dropping because TikTok is getting rid of bot accounts. They’re doing a purge to clean up their system. This is a good thing for you because it helps to increase your active followers. Don’t panic just ride the tide. #smallcreators #contentcreator #howtogainfollowers #tiktoktips #july2026

More from @walks_with_tim

Their other posts in the index, biggest breakout first.

On-screen text

July 2026 Purge! This is why your follower count is dropping

Transcript

If you haven't noticed, TikTok is deleting bot accounts right now, and that's probably why your follower account is dropping. And let me explain what's actually happening, because, see, most creators, they're actually reading this completely wrong. TikTok is running a purge across the platform right now, and they're clearing out bots and all these inactive accounts. When those get deleted, they come off your follower account automatically. Nobody unfollowed you. Don't worry. No one's out there thinking, I don't wanna follow this person anymore. The system is removing those accounts that were never really there in the first place. So if your number slide in this week, that's the cause. It's happening to everybody, not just you. I don't care what people say, it's happening to them too. Now here's what most people miss. This is a good thing. Your engagement rate is calculated against your real followers. Strip out the bots and that percentage goes up. That's a good thing because now it's measured against people who actually watch, actually engage, because that's the algorithm uses to decide who to show you to. So a cleaner follower base can actually help you in the long run. So do not panic on this. Bottom line, don't watch the follower count this week. It's just a bunch of noise happening in the background. Watch your watch time and your engagement. That's the real signal. Are you seeing this drop too? Make sure you follow me for all these types of tips and tricks. I love you. Let's grow together.