Why it worked
The video uses a contrarian hook that challenges common knowledge, positioning the creator as an insider with exclusive, updated data, which encourages viewers to check his profile for more.
Summary
The creator claims that common advice regarding the best times to post on TikTok is incorrect and provides his own list of optimal times. He uses this controversial hook to drive engagement while promoting his own tool, Modlr, via his bio link.
Structure
- 1Hook with controversial claim about posting times
- 2Displaying specific, authoritative-looking times
- 3Dismissing other advice as BS
- 4Driving traffic to bio link for creator tools
Product placement
The creator is promoting his own tool, Modlr, which is linked in his bio.
On-screen text
JUNE 2026 Posting times
Don't hate me, it's just that they are ALL wrong:
Best Posting Times
9:00 AM
11:00 AM
3:00 PM
7:00 PM
Everyone else just talks BS