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Hook
buying my winter clothes in a heatwave is another level of genius
@eva_ba.xyz
51.9K followers · usually 20.7K views a post
Views
499.2K
Likes
102.4K
Comments
489
Shares
1.4K
Promoted product
Gabrielles Vault
TikTok - Make Your Day
Why it worked
The video leverages a relatable, humorous sentiment about seasonal shopping habits to showcase a specific fashion item in a low-pressure, aesthetic way.
Summary
A creator shows off a new winter coat she purchased from a specific boutique during a heatwave. She expresses excitement about wearing the item in the upcoming autumn season.
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Transcript, structure and on-screen text
3 beats, a 12-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
I acc can’t wait to wear this coat in autumn @Gabrielles Vault #gabriellesvault #autumn #pinterestcoded #winterclothes #cutecoat
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