I HAVE FOUND THE COAT OF THE YEAR!

@mollyemloves

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SoundTikTok sound · original sound - mollyemloves

Promoted product

Why it worked

The video uses a relatable 'find' narrative combined with a high-energy, authentic presentation that makes the product feel like a genuine discovery rather than a forced advertisement.

Summary

A creator showcases a new coat she purchased from Next, modeling it and highlighting its features like the collar, lining, and lightweight feel. She expresses her obsession with the item and asks her audience for their opinion.

Structure

1Introduction of the coat as the best of the year
2Unboxing the item from the Next bag
3Detailed review of the coat's features and fit
4Modeling the coat for the audience
5

Original caption

I think I’ve found the coat of the year… 🤎🍂 This one from Next is SO good. The fit, the colour, the shape… I’m obsessed 🫶🏻 I’ve already ordered it in the size down 🥰 Definitely one I can see myself wearing on repeat all autumn/winter. What do we think?! 🤎 #NextFashion #AutumnStyle #fashion #AW26coat #fashionweek @Next Official

More from @mollyemloves

Product placement

Next: (a) ACTS — the creator displays the shopping bag, removes the coat from it, models the coat, and explicitly recommends it as the "coat of the year." Removing this would change the entire purpose of the video.

Call to action

What do we think?!

On-screen text

I HAVE FOUND THE COAT OF THE YEAR! NEXT THANKS FOR WATCHING XX

Transcript

I have found the coat of the year. Hello, hello. Look what I've got. I actually think I have found the nicest coat. The coat of the year for me. I get one good coat a year and I feel like this is the one. Look at this. It's got like a leather look collar, the check inside and on the sleeve and it's got a bit of pink in there. And I don't know whether I need a smaller size. Look at this. And it's lightweight. It's like a suede-y feel and I am just obsessed. What do you think? I literally love it. The most perfect jacket. Because it's like a jacket coat. And what I love about it is that it's really lightweight because I'm a really, I get hot all the time. Um, so I feel like this is absolutely love it. Let me know what you think. I think it's incredible. I might just need to get a smaller size. Thanks for watching.

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