Back to school shopping haul!

@sparkly_cheeseburger860

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Targetseen in 12 videos →

Why it worked

The creator uses a relatable "hate-to-love" relationship with a popular retailer (Target) to draw viewers in. The haul format itself is popular, and the inclusion of trendy, colorful items appeals to a specific aesthetic.

Summary

The creator shares a back-to-school shopping haul, primarily featuring items purchased from Target. She shows notebooks, socks, and travel-sized shampoo and conditioner, noting that most of the items are pink.

Structure

1Introduction and mention of Target
2Showing notebooks
3Showing socks
4Showing shampoo and conditioner
5Concluding the haul

Product placement

Target (store): ACTS - the creator shopped here and bought items. Removing it would change the context of the haul. Target (store): APPEARS - the logo is on the shopping bag. Removing it would not change what happens in the video. Sock Hub (brand): ACTS - the creator shows socks from this brand. Removing it would change the video by removing the product shown.

On-screen text

Original caption

Travel/back2school haul 🐼🛍️☮️ - - - #scene #shoppinghaul #pastelgoth #alt #review

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Back to school shopping haul!

Transcript

Back to school shopping haul! Okay, I know we all fucking hate Target, but I got back to school stuff from Target because my parents wanted me to go to Target. Don't fucking cuss me out in the comments. I'm sorry. But um they had uh these notebooks for like 35 cents and I think I think the um spiral notebooks were also 35 cents. So. Um and then I ended up going to winddy as well. Um I had a another target bag, but um we're doing the windex one first. I got found these socks, they were $5. Um they were on top of a bunch of bread when I found them, so I don't even know. I don't know. I just found them. Um and then the other thing that I got from Target. I know fuck fucking target. I'm sorry, but I needed stuff for traveling, so I grabbed um shampoo and conditioner. And this is all the stuff that I got. Most of it's pink. Um by, I love you.