Back to school!

@claireladybugg

5.6K followers · usually 3.5K views a post

Views

69.4K

Likes

16.3K

Comments

80

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214

SoundTikTok sound · changing

Promoted product

Too Faced mascara

Why it worked

The video taps into the popular 'haul' trend, showcasing relatable back-to-school shopping items with a focus on aesthetic and trendy pieces. The creator's enthusiastic presentation and clear display of products encourage viewer engagement and potential purchase inspiration.

Summary

The creator shares a back-to-school haul, showcasing items purchased from various stores including Sephora, Victoria's Secret, Hollister, Skechers, PacSun, and Barnes & Noble. The haul includes makeup, clothing, shoes, a hoodie, a hair clip, and a journal.

Structure

1Introduction and mood board
2Sephora haul (mascara)
3Victoria's Secret haul (bra)
4Urban Outfitters haul (top)
5Hollister haul (pants)

Original caption

back to school haul! 🧸👜🪽📖🧁 #backtoschoolshopping #haul #hollister #2000s #pintrest

More from @claireladybugg

Product placement

Sephora: acts - sells makeup. The video shows a Sephora bag and mentions it as a place where the creator bought items. Removing it would not change what happens in the video. Too Faced: acts - sells mascara. The video shows the mascara and mentions it by name. Removing it would change what happens in the video. Victoria's Secret: acts - sells lingerie. The video shows a Victoria's Secret bag and the creator pulls out a bra. Removing it would change what happens in the video. Hollister: acts - sells clothing. The video shows a Hollister bag and the creator pulls out pants. Removing it would change what happens in the video. Skechers: acts - sells shoes. The video shows a Skechers box and the creator pulls out shoes. Removing it would change what happens in the video. Barnes & Noble: acts - sells books/journals. The video shows a Barnes & Noble bag and the creator pulls out a journal. Removing it would change what happens in the video. Brandy Melville: acts - sells clothing. The video mentions Brandy Melville as a place the creator shops and shows a pink hoodie. Removing it would change what happens in the video.

On-screen text

Back to school! Haul okie bai

Transcript

huge back to school haul. I also just made a Pinterest board of everything that I wanted to like get. First place I went to Sephora, Too Faced mascara which I've actually I am wearing it right now. I just put it back in the box. I'm terrified of those because all my friends had horror stories about that. It's so pretty. It actually is so volumizing. Victoria's Secret and I just got like a plain bra and it's just so cute. It has like white lace on it and I think it's really cute. Also if you're gonna be like that's so weird why are you trying it wrong? It's not used. You can go find this at the store. Urban Outfitters. Literally perfect. The sleeves are like the perfect length. I love the lace all around. So pretty. From Hollister. That's so 2000s guys. Like the 2000s drop. They look so good on. I'm imagining this with that shirt that I just bought. I got this for my birthday from my aunt but they didn't fit me last time so she returned them and got me a different pair. Look how pretty these are. They're like pink and sparkly with brown with like little sparkles on it. I think that's so cute. I got this from PacSun. I've been wanting this for so long and I never bought it because it was like $40. It's a pink little zip-up hoodie. Brandy Melville makes the best pink. Other places don't do it right. I love the oversized fit. It's gonna be so comfortable in winter. And then I got this cute little hair clip or reminds me of Tiarra so it's just like cute. Last place I went to was Barnes & Noble and I just got this pink notebook. This little journal. It's like cherry blossom. The best pink. It's like dark pink. And then also I looked at the pages. It's so cute. Okie bai. I still have so much stuff coming in the mail. So be stay tuned for that.