muji haul

@rheebora

78.5K followers · usually 3.2K views a post

Views

21.8K

Likes

2.9K

Comments

17

Shares

62

SoundTikTok sound · GRWM (Get Ready With Me)

Promoted product

MUJI PET REFILL BOTTLE

Why it worked

The video appeals to a niche audience interested in aesthetic stationery and organizational items, leveraging the popularity of "haul" and "aesthetic" content formats on TikTok. The clean, minimalist presentation aligns with the Muji brand identity, making it visually appealing and shareable.

Summary

The video showcases a haul of stationery and personal care items from Muji. It features a refillable soap dispenser being filled, small acrylic pots for storage, cute hair clips, and loose-leaf paper, demonstrating their use and aesthetic appeal.

Structure

1Unboxing Muji haul bag
2Showing refillable soap bottle and filling it
3Displaying acrylic pots and hair clips
4Demonstrating Muji pens and writing
5Showing loose-leaf paper

Original caption

cute small muji haul #mujifinds #muji #stationeryhaul #kpopfyp #cutestuff

More from @rheebora

Product placement

MUJI (brand): Appears on shopping bag, product labels, and packaging. Its presence is incidental and does not change the video's content. MUJI PET REFILL BOTTLE (product): Acts as a container for hand soap. Its interface (pump) is operated, and a visible result (dispensing soap) comes from it. Removing it would change the video's content. MUJI STACKABLE ACRYLIC POT S (product): Appears as a container for hair clips. Its presence is incidental and does not change the video's content. MUJI Loose-leaf paper (product): Appears as stationery. Its presence is incidental and does not change the video's content.