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3.5Silent UGCBefore / After hookLifestyle
Hook
this is your sign to keep a travel keepsakes folder
@janellesdesk
213.1K followers · usually 21.7K views a post
Views
76.2K
Likes
8.1K
Comments
38
Shares
503
Promoted product
MUJI travel folder
Why it worked
The video taps into a relatable sentimentality for travel memories and offers a practical, aesthetically pleasing solution. The use of a popular, recognizable brand like MUJI adds to its appeal and perceived value.
Summary
The video showcases a person organizing travel keepsakes, specifically receipts from Japan, into a MUJI folder. It highlights the sentimental value of keeping these mementos and suggests it as a travel hack for sentimental individuals.
Structure
- 1Introduction of the travel keepsakes folder
- 2Showing receipts and ephemera being stored
- 3Highlighting the organization and sentimental aspect
- 4Closing the folder and showing it as a complete item
Product placement
MUJI: ACTS - sells stationery and organization products. The folder is shown being used to store receipts and ephemera. Removing it would change what happens in the video.
MUJI: APPEARS - a receipt from MUJI is visible, showing the brand name. Removing it would not change what happens in the video.
Original caption
one of my best purchases from muji 😌 i’d be collecting every single receipt to store in my folder (a travel hack for the sentimental people) #travel #ideas #scrapbook #japan #junkjournal
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