A yellow sponge with a honeycomb pattern is being held over a sink.

@scrubwithl

9.7K followers · usually 7.1K views a post

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32.5K

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4.9K

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SqueezeEm

2 videos2 creators

Why it worked

The video likely performed well due to its strong ASMR qualities, with the visual and auditory satisfaction of the sponge squeezing and suds creation appealing to a niche audience. The unique honeycomb design of the sponge also adds a visually interesting element.

Summary

The video shows a person in black gloves squeezing a large, yellow, honeycomb-patterned sponge in a sink filled with soapy water. Various cleaning liquids are added to the sponge, creating a lot of foam and suds as it is manipulated and squeezed.

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Transcript, structure and on-screen text

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Original caption

Had this beauty from @SqueezeEm soaking since the last time I squeezed it @𝕊𝕔𝕣𝕦𝕓 𝕎𝕚𝕥𝕙 𝕃 🧽🫧 Soaked in dettol, Asda wood fc & honey shampoo. Added more Asda wood 🤤 Anyone watch the football last night? How intense 😅 & how funny was Bellingham in his post match interview 🤣 #soakedsponge #suds #asmrsounds #visualasmr #spongesqueezing