A hand in a black glove pours amber liquid from a Dettol bottle onto a yellow sponge.

@simplesuds

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SqueezeEm Sponge

Why it worked

The video uses satisfying ASMR-like visuals and sounds of cleaning, combined with the visual appeal of creating a large amount of foam from a uniquely shaped sponge, which appeals to the 'CleanTok' audience.

Summary

A person wearing black gloves pours Dettol liquid and other cleaning agents onto a yellow sponge in a sink. They then squeeze the sponge repeatedly, creating a large amount of foam and suds, before rinsing it under running water.

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Original caption

Day 4 - Tequila Slammer & a sponge break in! Smelt amazing and the rinse was just 😍😍😍 Summer Cocktails Spirit week hosts @cravingbubblesxo & @🫧🧼SudsObsession🧼🫧 New Sponge from @SqueezeEm #fyp #CleanTok #asmr #spongesqueezes #yellow