Why it worked
The video taps into the popular 'cozy aesthetic' and 'rainy day vibes' trend, creating a relatable and calming experience for viewers. The inclusion of multiple popular beauty products subtly integrates a shopping element without being overtly promotional.
Summary
The video shows a cozy night routine on a rainy summer night. It begins with shots of rain outside a window, then transitions to a person using various skincare and hair care products in the shower, followed by preparing for bed and finally settling in to use a laptop.
Structure
- 1Rainy night ambiance
- 2Shower routine with hair and body products
- 3Skincare routine with serums
- 4Getting ready for bed
- 5Using a laptop in bed
Product placement
Olaplex No.4 Bond Maintenance Shampoo acts as a shampoo, it cleanses hair. Removing it would change the shower routine. Bath & Body Works Pink Chiffon acts as a body wash, it cleanses skin. Removing it would change the shower routine. Clinique Even Better Clinical acts as a serum, it is applied to the skin. Removing it would change the skincare routine. Cosrx Centella Ampoule acts as a serum, it is applied to the skin. Removing it would change the skincare routine. Estee Lauder Perfectionist Pro acts as a serum, it is applied to the skin. Removing it would change the skincare routine.