cozy night routine ✨🤍🫧

@chrustal

340.7K followers · usually 48.7K views a post

Views

428.6K

Likes

83.4K

Comments

861

Shares

2.3K

SoundTikTok sound · original sound - sadnessvibesonly

Promoted product

PURCELL US

고순도, 고기능, 실검증으로 피부 문제를 해결하는 High Dose Treatment, 퍼셀

Why it worked

The video taps into the popular 'cozy aesthetic' trend, appealing to viewers seeking relaxation and self-care inspiration. The visually pleasing presentation and the use of trending products create a desirable and aspirational routine.

Summary

The video showcases a cozy night routine, starting with showering and hair washing, followed by a skincare routine including applying serum and moisturizer, and finishing with a sheet mask. The routine is presented in a visually aesthetic and relaxing manner.

Structure

1Showering and hair washing
2Skincare application (serum, moisturizer, gua sha)
3Hair drying
4Applying lip mask
5Sheet masking

Original caption

cozy night routine ✨🤍🫧 #nightroutine #cozynight #SelfCare #selfcareroutine #kbeauty @Gisou @Dr.Ceuracle Official @PURCELL US @Dr.Althea US @laneige_us @&honey US

More from @chrustal

Product placement

Gisou: hair oil, appears and is used on hair. Removing it would change the video. Dr.Ceuracle Official: skincare product, appears on shelf. Removing it would not change the video. PURCELL US: skincare product (barrier serum), appears and is used on face. Removing it would change the video. Dr.Althea US: skincare product (cream), appears and is used on face. Removing it would change the video. Laneige: lip product, appears and is used on lips. Removing it would change the video. &honey US: hair product, appears on shelf. Removing it would not change the video. Baskin Robbins: Milky Soda, appears and is poured into a glass. Removing it would change the video.