One of us is marrying the CEO of Waterboy. The other is going to need several Waterboys tomorrow. Guess who is who.

@waterboycan

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Views

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SoundTikTok sound · Honey im good

Promoted product

Waterboy

Need sugar free hydration? We've got you recovered. Replenish exactly what you lost (dignity excluded).

3 videos2 creators

Why it worked

The video uses a playful and intriguing premise related to a wedding and a branded product, creating curiosity and engagement. The use of a branded product in a relatable, albeit humorous, social context makes it feel like a native mention rather than a hard sell.

Summary

Two women are on a boardwalk, discussing their upcoming bachelorette party and wedding. One woman is marrying the CEO of Waterboy, and the other jokes about needing several "Waterboys" tomorrow. The first woman holds up a Waterboy product, implying it's related to the event.

Structure

1Introduction of the scenario: marriage to CEO of Waterboy
2Joke about needing "Waterboys"
3Holding up the Waterboy product
4

Original caption

waterboy royal wedding. that’s all. #waterboy #update #bachelorette #wedding #andygrammer

More from @waterboycan

Product placement

Waterboy: ACTS - it is a product that is being held and shown, implying it is a drink or supplement. Removing it would change the focus of the video. It appears to be a product that the creator is promoting.