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6.4Talking HeadStory Open hook
Hook
One of us is marrying the CEO of Waterboy. The other is going to need several Waterboys tomorrow. Guess who is who.
@waterboycan
338.4K followers · usually 51.5K views a post
Views
324.8K
Likes
12.6K
Comments
35
Shares
36
Why it worked
The video uses a playful and intriguing premise related to a wedding and a branded product, creating curiosity and engagement. The use of a branded product in a relatable, albeit humorous, social context makes it feel like a native mention rather than a hard sell.
Summary
Two women are on a boardwalk, discussing their upcoming bachelorette party and wedding. One woman is marrying the CEO of Waterboy, and the other jokes about needing several "Waterboys" tomorrow. The first woman holds up a Waterboy product, implying it's related to the event.
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Transcript, structure and on-screen text
4 beats, a 25-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
waterboy royal wedding. that’s all. #waterboy #update #bachelorette #wedding #andygrammer
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