Why it worked
The video taps into a common consumer behavior: seeking trendy or brand-name items at discount retailers. The "dupe" or "finds" format is highly popular on TikTok, appealing to viewers looking for affordable alternatives to popular brands.
Summary
The video shows a person browsing through racks of clothing at a Ross store. The on-screen text asks "brandy melville or ross?", implying a comparison between the styles found at Ross and the brand Brandy Melville. Various clothing items are shown, with tags from brands like Forever 21 and Blue Riot visible.
Structure
- 1Browsing clothes at Ross
- 2Showing various clothing items
- 3Displaying brand tags
- 4Comparing styles to Brandy Melville
Product placement
Ross: a retail store that sells clothing and home goods. It appears as the location where the clothing is being browsed. Its presence is incidental and removing it would not change what happens in the video.
Forever 21: a fast fashion retailer. A tag with the Forever 21 logo appears on a shirt, indicating the brand of the shirt. Its presence is incidental and removing it would not change what happens in the video.
Blue Riot: a clothing brand. A sign with the "Blue Riot" logo is displayed on a rack of clothes, indicating the brand of the clothing. Its presence is incidental and removing it would not change what happens in the video.
Peanuts: a comic strip and media franchise. A t-shirt features characters from the Peanuts franchise. Its presence is incidental and removing it would not change what happens in the video.
On-screen text
brandy melville or ross?