I WON

The video leverages the virality of cute plushies and the popular "I won" narrative, combined with a direct link to purchase through TikTok Shop, tapping into impulse buying behavior.

The video shows a large Korilakkuma plushie, with on-screen text stating "I WON". The caption indicates the creator won it on TikTok Shop and includes hashtags related to plushies and Rilakkuma. The creator's bio also directs viewers to buy squishes.

TikTok Shop: it is where the creator purchased the plushie. It ACTS as a marketplace. Removing it would mean the creator could not have purchased the plushie through that specific channel, changing the narrative of how they acquired it. It is promotional because the creator is showing where they bought the item and encouraging others to buy from there. Korilakkuma: it is a plushie character. It merely APPEARS as a toy. Removing it would not change what happens in the video, as the focus is on the acquisition and display of the plushie, not the character's lore or function.

buy squishes here 👇