@costcobestie — 9x breakout selling Hugfun Jumbo Plush

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THEY'RE BACK 😳

@costcobestie

22.1K followers · usually 1.8K views a post

Views

15.4K

Likes

204

Comments

168

Promoted product

Hugfun Jumbo Plush

Why it worked

The video leverages the popularity of large, visually appealing plush toys and the well-known "treasure hunt" aspect of shopping at Costco. The "they're back" hook and the cute, tactile nature of the product create immediate interest and a sense of urgency.

Summary

The video showcases a new arrival of Hugfun Jumbo Plushies at Costco, highlighting their large size, soft fur, and cute designs. It mentions four new animal options available and suggests they are a great gift for kids, available for $44.99.

Structure

1Introduction of jumbo plushies returning
2Showcasing the size and softness
3Highlighting the available animal designs
4Mentioning the price and availability

Product placement

Costco: APPEARS - a warehouse store where the products are sold. Removing it would change the context of where the products are available, but not the products themselves. Hugfun Jumbo Plush: ACTS - these are the main products being shown and described. Removing them would remove the video's subject. The video shows them, describes their features (soft, giant, cute), and lists the available animals. The video also shows a price tag for them.

Original caption

Your kids are about to fight over who gets the capybara 🦫 The Hug Fun Jumbo Plushies are BACK at Costco and this time they're even cuter! Giant, soft, and furry. 🥹 My location had a puppy, capybara, red panda, and raccoon. My girls were instantly obsessed and I know yours will be too. Just $44.99, and these will not last! costco finds, costco deals, healthy costco finds, new at costco, costco must haves, Costco toys, hug fun plushies, kids gifts, Costco kids finds, Costco plushies