pov: you're saying yes to everything this summer

@ok_neha

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SoundTikTok sound · original sound - ok_neha

Promoted product

Shell App

Learn more about Shell Canada, find the nearest gas station or car wash, get air miles with a BMO MasterCard or start a job search.

Why it worked

The video effectively integrates a promotional message into relatable summer activities, showcasing practical benefits like simplified fuel stops and savings, which resonate with a broad audience looking to make the most of their summer.

Summary

The video showcases how the Shell App and an AMA membership simplify summer plans by making fuel stops easier and offering rewards. It highlights a contest where eligible fuel purchases using Shell EasyPay earn automatic entries, with bonus entries for new app users.

Structure

1Embracing summer spontaneity
2Simplifying driving with Shell App and AMA
3Earning contest entries with Shell EasyPay
4Getting bonus entries as a new user
5

Original caption

this summer i'm saying yes to everything☀️ and one thing that's made summer plans easier is using the Shell App with my AMA membership loaded!! i save on fuel every time, and it's one less thing to think about before heading out. 🚗 @AMA plus, from june 16 to july 21, 2026, every eligible 30l+ fill-up using Shell EasyPay™ earns an automatic entry into the AMA Summer Road Trip Contest. and if you're new to the Shell App, your first eligible fuel purchase gets you 10 bonus entries! *discounts in the Shell App may be combined with other offers at Shell’s sole discretion. check personalized offers regularly for updates! #Summer #summerbucketlist #roadtripseason #shellcanada #AMA

More from @ok_neha

Product placement

Shell App: ACTS - it is used to pay for fuel and offers rewards, making summer plans easier. Removing it would change the narrative about simplifying summer plans. Shell EasyPay: ACTS - it is used to pay for fuel, earning contest entries. Removing it would change the narrative about earning contest entries. AMA membership: ACTS - it is loaded and used with the Shell App, and is associated with the contest. Removing it would change the narrative about how the Shell App is used and the contest. AMA Summer Road Trip Contest: ACTS - it is a contest that users can enter by using Shell App and Shell EasyPay. Removing it would change the narrative about the promotion. Shell: APPEARS - it is the brand of the gas station and the app. Removing it would not change what happens in the video, but it would remove branding. AMA: APPEARS - it is the brand associated with the membership and contest. Removing it would not change what happens in the video, but it would remove branding.

On-screen text

pov: you're saying yes to everything this summer this summer i'm saying yes to absolutely everything which also means i'll be doing a lot more driving. one little thing that's made my summer plans easier [one thing i don't want to overthink? fuel stops!] using the Shell App! with my AMA membership already loaded! i save on fuel every time thing to think about this summer, every eligible fill up of 30 liters or more using Shell EasyPay™ earns you an automatic contest entry for the AMA Summer Roadtrip Contest [AMA Summer Road Trip Contest]: Win 1 of 4 $500 Shell gift cards Fuel 30L+ with Shell EasyPay™ Automatic entries New users get 10 bonus entries June 16 - July 21 [new to the App= 10 bonus entries!!] and if you're new to the App your first eligible gets you 10 bonus entries [win 1 of 4 $500 Shell gift cards this summer with AMA!!] more summer memories and a little less stress!