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@erinmcclallenn — 147x breakout selling Lululemon | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

147×Silent UGCOther hookLifestyle

Hook

LULULEMON haul

@erinmcclallenn

3.0K followers · usually 615 views a post

Views

86.1K

Likes

8.3K

Comments

9

Shares

102

SoundTikTok sound · Tiramisu (Cover)

Promoted product

22 videos19 creators→

Why it worked

The video leverages the popular "haul" format, showcasing desirable products from a well-known brand in an aesthetically pleasing way, appealing to viewers interested in fashion and fitness apparel.

Summary

The video shows a Lululemon package being opened and several pieces of Lululemon clothing being revealed. The items include leggings and a tank top in various colors.

Structure

1Package arrives
2Package is opened
3Clothing is revealed
4Items are displayed

Product placement

Lululemon: ACTS - its interface is operated (opening the box, showing the clothes), it generates or edits something (the clothes are the result of a purchase), a visible result comes from it (the clothes are shown). Removing it would change what happens in the video.

Original caption

new colors 🍓🦋🤍 @lululemon #lululemon #lululemonhaul #luluhaul #haul

On-screen text

LULULEMON haul