Why it worked
The video taps into the common experience of starting a business and seeking inspiration from established brands. The relatable struggle of pricing and packaging, combined with the aspirational element of luxury brand packaging, likely resonated with viewers interested in entrepreneurship and fashion.
Summary
The creator is starting a clothing brand and is worried about pricing and packaging. They show a package of Lululemon shorts they just bought, implying they are using it as inspiration or a benchmark for their own brand's packaging.
Structure
- 1Creator is starting a clothing brand
- 2Worried about pricing and packaging
- 3Shows Lululemon shorts package
- 4Implies inspiration for own brand
Product placement
The video shows a package of Lululemon shorts, which the creator implies is a benchmark for their own clothing brand's packaging.
On-screen text
im starting a
clothing brand and
i've been all worried
about my pricing
and packaging
meanwhile this is
how the $100 lulu
shorts I just bought
are arriving to my
home