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19.9Talking HeadCuriosity Gap hookEcommerce
Hook
25 years untouched. Just waiting...
@opasvintagegal
6.7K followers · usually 4.0K views a post
Views
74.8K
Likes
1.3K
Comments
63
Shares
103
View velocity
+13.5K views over 5.2d · ~2.6K/day · 4 observations
Why it worked
The video taps into a sense of nostalgia and discovery by showcasing a hidden treasure trove of vintage items. The "25 years untouched" hook creates immediate intrigue, making viewers curious about what lies within the warehouse and the story behind it.
Summary
The creator walks through a dusty, cluttered warehouse filled with inventory that has been untouched for 25 years. The footage showcases the sheer volume of items, from clothes to electronics, all still in their original packaging.
Structure
- 1Introduction to the warehouse
- 2Description of the untouched inventory
- 3Showcasing the vastness of the collection
- 4Items still in original packaging
- 5Reflection on the items not being discarded
On-screen text
25 years untouched.
Just waiting...
Transcript
I didn't set out to build a sustainable business. That word wasn't even in my mind when I first walked into this warehouse. I was just a woman who couldn't sleep after seeing what was inside. Floor after floor of inventory my grandfather spent a lifetime collecting. Clothes. Toys. Electronics. Things still in their original packaging that hadn't seen daylight in 25 years. Nobody threw any of it away. Nobody returned it. Nobody discarded it when it went out of style or got replaced by something
Original caption
I didn't set out to build a sustainable business. That word wasn't even in my mind when I first walked into this warehouse. I was just a woman who couldn't sleep after seeing what was inside. Floor after floor of inventory my grandfather spent a lifetime collecting. Clothes. Toys. Electronics. Things still in their original packaging that hadn't seen daylight in 25 years. Nobody threw any of it away. Nobody returned it. Nobody discarded it when it went out of style or got replaced by something shinier. It just waited. And somewhere between the fallen clothing racks and the mystery boxes and the aisles I still haven't fully explored, I realized what Opa actually built in here wasn't just a business. It was the most sustainable store that ever existed. He just didn't know that's what it was called. He was just buying quality. Keeping things. Believing objects were worth something beyond their moment. Turns out the world is just now catching up to him. #vintagefashion #vintage #deadstock #fyp #vintagecollection
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