Lagi suka banget pakai matte lips lately, and this shade is everything…

@devs.diary

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SoundTikTok sound · Bubble Hearts

Promoted product

INTO YOU Shero Super Matte Lip Mud

Why it worked

The video effectively combines a soft-sell approach with visually appealing product demonstrations, focusing on cute packaging and desirable texture/color payoff, which resonates well with the target audience for beauty products.

Summary

The creator showcases two shades of INTO YOU Shero Super Matte Lip Mud, highlighting its cute packaging, velvety matte texture, good pigmentation, and blurring effect. She demonstrates its transfer-proof quality and how it leaves a stain, concluding that she loves the formula and color range.

Structure

1Introduction and initial shade application
2Showcasing packaging and product details
3Demonstrating shade MLE03 (Playful Orange)
4Demonstrating shade MLE02 (Panda Hug Pink)
5

Original caption

Lagi suka banget pakai matte lips lately, and this shade is everything… it’s from INTO YOU Shero Super Matte Lip Mud @INTOYOU ID #INTOYOUIndonesia #MeltIntoVelvet #BlurLipsEffect #lipproduct #intoyoucosmetic

More from @devs.diary

Product placement

INTO YOU Shero Super Matte Lip Mud: acts - it is a lip product that the creator applies to her lips and cheeks, demonstrating its color and texture. Removing it would change the video's focus. INTO YOU cosmetic: appears - it is a brand name mentioned in the caption and on screen. Removing it would not change what happens in the video.

On-screen text

INTO YOU Sheer Super Matte Lip & Cheek Mud MLE03 Playful Orange MLE02 Panda Hug Pink Ombré Looks #MLE03 & #MLE02

Transcript

Lagi suka banget pakai matte lips lately, and this shade is everything… it’s from INTO YOU Shero Super Matte Lip Mud @INTOYOU ID Ini tuh lip and cheek mud dari into you. Packaging-nya gemes banget, kecil dan compact, jadi enak dibawa ke mana-mana. Aku punya dua shades-nya dan jujur aku suka banget sama teksturnya. Dia tuh velvet matte tapi nggak bikin bibir kerasa kering sama sekali. Pigmentasinya juga bagus dan ada blurring efeknya. Jadi bikin bibir kelihatan super smooth. Nah, kalau disuruh pilih, aku tuh lagi suka banget sama shade yang ini. Warnanya cantik dan langsung kelihatan fresh. Transfernya tuh minim banget, bahkan pas aku tap pakai tisu tuh nggak ada yang nempel. Plus dia juga ninggalin stain di bibir. Ombré Looks #MLE03 & #MLE02 Dan ternyata pas diombré juga bagus banget. So far aku suka banget sama formula and color range-nya ini. It worth to try sih.