Why it worked
The video leverages the "underrated gem" narrative, appealing to viewers' desire for unique and beautiful products that might be overlooked. The close-up application and clear demonstration of the shade's finish provide visual proof of its appeal.
Summary
The creator showcases the YSL Beauty Candy Glaze lip product, highlighting a specific shade called "Showcasing Nude" as underrated and beautiful. The video demonstrates the application and finish of the product on the lips.
Structure
- 1Showcasing the YSL Beauty Candy Glaze product
- 2Highlighting shade 15 "Showcasing Nude" as underrated
- 3Applying the product to the lips
- 4Showing the final look and finish
Product placement
YSL Beauty Candy Glaze (acts: it is applied to the lips, and its color and finish are showcased, making it desirable; removing it would change what happens in the video). YSL Beauty Indonesia (appears: it is a brand mentioned in the caption and hashtags, but its interface is not operated and no visible result comes from it; removing it would not change what happens in the video).