Leah's Roberto Cavalli Dress

@fashionandfounders

22.1K followers · usually 1.5K views a post

Views

30.8K

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159

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SoundTikTok sound · original sound - fashionandfounders

Promoted product

Roberto Cavalli Vintage Long Dresstherealreal.com

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Why it worked

The video leverages a popular reality TV show (Love Island) and a recognizable designer brand (Roberto Cavalli) to create interest. The "on the real real" aspect taps into the trend of finding luxury items secondhand, making it relatable and aspirational.

Summary

The video showcases a Roberto Cavalli dress worn by Leah from Love Island, which is available for purchase on The RealReal. The creator expresses excitement about the dress being available and questions if the specific color can be bought.

Structure

1Showcase of Leah's Roberto Cavalli dress
2On-screen text identifying the dress and its availability
3Creator's commentary on the dress's availability
4Question about purchasing the specific color

Original caption

Leah’s roberto cavalli dress from love island is on the real real!! #leahkateb #loveislans #robertocavalli

More from @fashionandfounders

Product placement

Roberto Cavalli: ACTS - This is a dress that is being worn by a person in the video and is also shown on a mannequin in a product listing. Removing it would change what happens in the video. The RealReal: ACTS - This is a marketplace where the dress is being sold. Removing it would change what happens in the video.