Why it worked
The video likely worked due to its unique and visually striking concept, combining elements of cybernetics, music technology, and humor. The unexpected use of hair as a MIDI controller and the relatable (though exaggerated) premise of getting 'too into' a hobby would have resonated with viewers interested in niche tech and creative expression.
Summary
The video features a person with a cyberdeck-like device attached to their head, with their hair appearing to control synthesizers like a MIDI controller. The on-screen text humorously states that they got too into cyberdecks and now their hair plays synths like a MIDI controller.