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5.3Silent UGCPOV / Skit hookOther
Hook
HYPE UP MY BOYS WORKING IN THIS ARIZONA HEAT LIKE IT'S A GIRLS COMMENT SECTION 💅
@plumbriteservices
16.3K followers · usually 3.1K views a post
Views
15.3K
Likes
69
Comments
18
Shares
1
Why it worked
The video uses a relatable and humorous on-screen text overlay to frame a mundane task (digging a trench) in a way that encourages engagement and positive sentiment, leveraging a common internet trope for virality.
Summary
The video shows a team of workers in pink shirts digging a trench in the hot Arizona sun. On-screen text encourages viewers to hype up the workers, comparing the situation to a girls' comment section.
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Transcript, structure and on-screen text
3 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Slay queens 💅 If you want it done right, call Plumbrite. www.plumbriteservicesaz.com 602-704-0549 #plumbing #plumber #plumbersoftiktok
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