@simone.jackson__ — 11x breakout

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I genuinely want to know what Melanie's reaction was when she was handed her phone back

@simone.jackson__

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Why it worked

The creator uses a relatable, humorous, and slightly absurd hypothetical scenario based on a popular reality TV show to engage viewers. The playful tone and the exploration of a 'what if' situation likely resonated with the audience, encouraging shares and comments.

Summary

The creator discusses a hypothetical scenario where a reality TV contestant, Melanie, is used by brands for marketing. She humorously imagines how she would leverage such a situation to her advantage, playfully suggesting she'd demand free flights and hotel stays.

Structure

1Posing a hypothetical about Melanie's reaction to brand usage
2Expressing agreement with stopping the brand usage
3Imagining how she would exploit the situation for personal gain
4Suggesting she'd demand free flights and hotel stays
5Concluding with advice to think smarter, not harder

Transcript

I genuinely want to know what Melanie's reaction was when she was handed her phone back and she saw that every brand under the sun was using her as a marketing scheme. Let's talk about it. Because on Aftersun they brought it up and they were like, guys, please stop using this poor girl as your marketing campaign. And I 1000% agree. But also, if I was in her shoes and all these brands were like, promising me like a lifetime supply of like, I don't freaking know, like, chilies. Okay? Like if Chilies was like, you will have free dinner for the rest of your life if you leave sincerely. Like, I think I would genuinely be like, I don't think anyone in history has had to deal with this kind of problem. Like, leave your man or have a lifetime supply of like, every freaking thing ever in the world. I would like reverse it. I'd be like, DM brands that I like and I'd be like, will you give me free flights all around the globe? Like DM hotels and I'd be like, would you give me a free room at the Ritz Carlton in Paris if I leave this man? Like, she could use this to her advantage actually. Hmm. The more you think. Think smarter, not harder, ladies.