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The video likely worked due to the strong visual appeal of a famous athlete like Mbappé combined with a dramatic and provocative use of text overlays. The juxtaposition of the athlete's image with aggressive or unsettling text creates intrigue and encourages engagement, even without a clear product promotion.

This video features Kylian Mbappé in various football-related clips, interspersed with text overlays that create a dark and aggressive narrative. The text appears to be a disjointed and potentially disturbing monologue.