Why it worked
The video likely resonated due to its humorous and relatable "glow-up" or "ascension" meme format, combined with the popular use of a recognizable public figure. The rapid visual transformations tap into trends of self-improvement and aspirational content.
Summary
The video shows a man's face with text overlay that reads "POV: you changed you're hair and oiled yourself up and ascended." The image then transitions through several stylized versions of the man, including a heavily oiled and muscular physique, and finally a man in a tuxedo and then a suit with a tie, before ending on a black screen.
Structure
- 1Man's face with text overlay
- 2Oiled and muscular physique
- 3Man in tuxedo
- 4Man in suit
- 5Black screen
On-screen text
POV: you changed you're hair and oiled yourself up and ascended