Why it worked
The video appeals to a niche audience interested in aesthetic stationery and organization, using visually pleasing pastel colors and satisfying organization shots. The use of trending sounds and the creator's curated aesthetic likely contributed to its shareability.
Summary
The video showcases a collection of aesthetic stationery items, including notebooks, pouches, stickers, and pens, organized in drawers and on a desk. The creator demonstrates various items, highlighting their colors and designs, and implies they are available for purchase from their shop.
Product placement
golden notes shop: ACTS - it is the shop where the creator sells stationery, and the video shows items from the shop. Removing it would change what happens in the video.
Plan-Plan: ACTS - it is a notebook that is shown and used in the video. Removing it would change what happens in the video.
Our time: APPEARS - it is a brand name on a pencil case. Removing it would not change what happens in the video.