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129Silent UGCOther hookLifestyle
Hook
Gel Pens
@peachmangoppie
11.7K followers · usually 1.1K views a post
Views
138.6K
Likes
1.0K
Comments
37
Shares
180
Promoted product
Gel pens
Why it worked
The video uses high-quality, aesthetic visuals of popular stationery items, which appeals to the 'studygram' and productivity niche on TikTok.
Summary
A creator showcases a set of pastel-colored gel pens by taking them out of a small pouch and demonstrating how they write on a notebook. The video highlights the aesthetic appeal of the stationery.
Structure
- 1Creator displays a handful of pastel gel pens
- 2Pens are placed into a small white pouch
- 3Pens are removed from the pouch
- 4Creator tests the pens by writing on a notebook
Product placement
Gel pens (unbranded): They are operated by being taken out of a case, held, and used to write on paper. They are the subject of the video. Removing them would remove the entire purpose of the video.
On-screen text
Gel Pens
Original caption
Cute pastel gel pens to make your notes extra pretty 🖊️🎀✨ #GelPens #CuteStationery #PastelPens #Ballpen #StudyEssentials
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