Promoted product
Navy Pier
Why it worked
The video effectively uses visually appealing shots of popular attractions at a well-known location, combined with a clear call to action and discount offer, to entice viewers to visit and book.
Summary
The video showcases various attractions at Navy Pier, including a swing ride, a Ferris wheel, and a carousel, highlighting it as a fun destination for dates, family outings, or gatherings with friends. It also mentions ticket prices for the Centennial Wheel and offers a discount for booking.
Structure
- 1Showcasing swing ride at Navy Pier
- 2Displaying the carousel and Ferris wheel
- 3Highlighting the Centennial Wheel ticket price
- 4Showing a drink and people enjoying the evening
- 5Promoting a discount for booking
Product placement
Navy Pier (location/attraction) - appears throughout the video, is the subject of the video, and is the place where activities occur. Removing it would change the video's subject. Centennial Wheel (attraction) - appears in the video, is mentioned with a price, and is part of the overall experience at Navy Pier. Removing it would change the video's subject.
Call to action
Book here for up to 20% off