Why it worked
The video leverages a timely and specific promotion for a popular local event, combined with visually appealing footage of the CNE, to create a sense of urgency and FOMO (fear of missing out) for Torontonians.
Summary
The video shows people enjoying rides at the CNE (Canadian National Exhibition) and highlights a promotion for tickets after 5 PM. It encourages viewers to visit during sunset for a worthwhile experience.
Structure
- 1Sky gondola ride with city view
- 2People enjoying fair rides
- 3Text overlay about CNE promotion
- 4Encouragement to visit at sunset
Call to action
Go after work to enjoy the sky gondola during sunset, I promise it’ll be worth it 🫶
On-screen text
Your reminder that the CNE is only $13 after 5pm