Will Alix Earle address her conflict with Alex Cooper?

@time

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Earle Meets World

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Why it worked

The video leverages a trending topic (the conflict between Alix Earle and Alex Cooper) and a popular creator to generate interest in an upcoming show. The creator's willingness to address a sensitive topic, even with some reservation, creates intrigue and encourages viewers to tune in.

Summary

Alix Earle discusses the conflict with Alex Cooper, stating she will address it on her upcoming Netflix show "Earle Meets World." She explains that while she was initially hesitant to share details, the situation unfolded during filming, leading to emotional struggles she's happy to have captured.

Structure

1Addressing the conflict with Alex Cooper
2Initial reluctance to share details
3Situation unfolding during filming

Original caption

@alixearle is going to talk about the Alex Cooper situation in her upcoming Netflix reality show, ‘Earle Meets World’ #alixearle #TIME100Creators

More from @time

Product placement

The video promotes Alix Earle's upcoming Netflix reality show "Earle Meets World," where she will discuss her conflict with Alex Cooper. The show is presented as a platform for her to share these experiences.

On-screen text

TIME STUDIOS Will Alix Earle address her conflict with Alex Cooper? Alix Earle @ALIXEARLE Yeah, it is something I'm going to talk about on the show because, that was one of the things in the beginning they wanted me to talk about. and I just really wasn't comfortable, I guess like, sharing everything. I don't really want to get into the details of it all. And I kind of can't get into the details of it all right now. And then everything sort of unfolded the way it did while we were filming, and there was, like, a real serious struggle behind the scenes, of emotions and what I was going with. I mean, is this my time that I've been waiting for to go? It's like I have so much information. We could go. I just been waiting for co star to tell me too. Being able to, like, capture those moments that sometimes I think seem so, like, fun for people online and just feels like, drama, or here, like, there are moments where it is hard behind the scenes, and I am happy that we were able to capture that. TIKTOK @alixearle

Transcript

Yeah, it is something I'm going to talk about on the show because, that was one of the things in the beginning they wanted me to talk about. And I just really wasn't comfortable, I guess like, sharing everything. I don't really want to get into the details of it all. And I kind of can't get into the details of it all right now. And then everything sort of unfolded the way it did while we were filming, and there was, like, a real serious struggle behind the scenes, of emotions and what I was going with. I mean, is this my time that I've been waiting for to go? It's like I have so much information. We could go. I just been waiting for co star to tell me too. Being able to, like, capture those moments that sometimes I think seem so, like, fun for people online and just feels like, drama, or here, like, there are moments where it is hard behind the scenes, and I am happy that we were able to capture that.