TIME STUDIOS

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Why it worked

The video leverages the emotional resonance of an athlete expressing gratitude to their support system. By focusing on the human element of dedication and teamwork, it connects with viewers on a personal level, making the content shareable and engaging.

Summary

Alysa Liu expresses gratitude to her team for their support in her athletic journey, highlighting their crucial role in her mental and physical stability. She emphasizes that despite competing in an individual sport, her success is a collective effort.

Structure

1Expresses honor and privilege to be present
2Thanks her team for their support
3Highlights the team's role in her stability
4Lists specific team members
5Acknowledges the dedication put into her return to sport
6Emphasizes the team's contribution to her strength
7Concludes with a thank you, referencing the 'no I in team' saying

Product placement

The video features Alysa Liu, a U.S. Figure Skating Champion and Olympic Gold Medalist, speaking at an event. The "TIME STUDIOS" logo is visible, indicating the source of the footage. The content itself is a personal reflection and thank you, not a direct promotion of a specific product or service.

Original caption

“There is no ‘I’ in team.” Olympic figure skater Alysa Liu thanked the team that helped her prepare for the 2026 Winter Olympics, where she won an individual gold medal—four years after she originally retired from the sport. #alysaliu #skating #olympics

More from @time

On-screen text

TIME STUDIOS Alysa Liu thanks her team for helping her prepare for the Winter Olympics It's really an honor and a privilege to be here tonight with all of you experiencing this. Alysa Liu U.S. Figure Skating Champion AND OLYMPIC GOLD MEDALIST And I wouldn't love my journey as an athlete as much as I do if it wasn't for my incredible team. July 16, 2026 NEW YORK CITY They're really what keep my grounded, keep me mentally and physically stable. I'm mentally and physically steady and strong. I may be in an individual sport where it's just me out on the ice, but, you know what they say, there's no "i" in team. So I really couldn't have done it without them, so thank you all.

Transcript

It's really an honor and a privilege to be here tonight with all of you experiencing this. And I wouldn't love my journey as an athlete as much as I do if it wasn't for my incredible team. They're really what keep my grounded, keep me mentally and physically stable. So truly they're all one of ones, specifically Philip, Massimo, Brandon, Caroline, Carrie, Yuki, Gabriela, and Gretchen. There's so much willpower and dedication put into the past two years that I've been back in my sport. Not just for me, but from my entire team who work tirelessly to make sure, again, I'm mentally and physically steady and strong. I may be in an individual sport where it's just me out on the ice, but, you know what they say, there's no "i" in team. So I really couldn't have done it without them, so thank you all.