I dressed as a cow and went to chick fil a 🐮

@gabedala

442.3K followers · usually 11.7K views a post

Views

158.4K

Likes

11.4K

Comments

76

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SoundTikTok sound · original sound - gabedala

Promoted product

Chick-Fil-A

Chick-fil-A is a restaurant chain known for its unique customer service, efficient operations, and positive impact on employee retention and development.

28 videos25 creators

Why it worked

The video capitalized on a specific, fun promotional event (Cow Appreciation Day) and a popular brand (Chick-fil-A). The creator's DIY costume and enthusiastic participation made the content relatable and entertaining, encouraging engagement.

Summary

The creator dressed up as a cow for Chick-fil-A's Cow Appreciation Day, using a template from their website to create a costume. They then went to a Chick-fil-A location, received a free entree, and enjoyed their meal.

Structure

1Announce Cow Appreciation Day and plan to go to Chick-fil-A
2Create a cow costume using online templates and craft supplies
3Travel to Chick-fil-A in costume
4

Original caption

It’s cow appreciation day so I went to chick fil a to get myself a free entre ❤️🐮 #chickfila #cowappreciationday #chickfilasandwhich #FastFoodReview

More from @gabedala

Product placement

Chick-fil-A: ACTS - it provides a template for a cow costume and a free entree for dressing up. Removing it would change the video's premise and outcome. It also appears as a logo on the template, the sign, the bag, and the building, which are incidental to the main action. Crayola: APPEARS - a box of crayons is used for coloring. Removing it would change the process of making the costume, but not the core premise. Sharpie: ACTS - used to darken the spots on the costume. Removing it would change the process of making the costume. Canon: APPEARS - a printer is used to print the costume template. Removing it would change the process of making the costume, but not the core premise.

On-screen text

I dressed as a cow and went to chick fil a 🐮 Cow Appreciation Day JULY 14 7AM - 7PM Add your spots Get spotted all over Create your Cow mask Mask up and join the fun! Build your spots EAT MOR CHIKIN Disappointed spots are too light.. [employee] I like your costume

Transcript

I'm going to Chick-fil-A dressed as a cow because it's Cow Appreciation Day. So now we got to make a costume. Chick-fil-A has a template of how to make a cow costume, so we're gonna use that. The printer is going. I got the cow mask. I got all the printouts. Now it's time to cut them out. So I have the sign and the mask made. I just got to color in the spots now. The spots are colored. I've got my white shirt on and we're gonna tape them to the shirt. Disappointed spots are too light.. These spots are too light. I'm gonna make them darker by using a Sharpie. Okay, these look a lot better now. All right, I'm all ready. Let's go. We're here at Chick-fil-A now. Let's go inside and get our free entree. There were so many people here. I did not expect this many people to come dressed as a cow. This is actually really cool. Eat more chicken. I just do a Chick-fil-A chicken sandwich with extra pickle. Thank you so much. I like your costume. Thank you. Damn. Eat more chicken. Thank you. We got our free Chick-fil-A. Oh yeah, let's go. Thank you. Thank you.