#ad APPARENTLY

@gabedala

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SoundTikTok sound · original sound - gabedala

Promoted product

McCrispy Strips

2 videos2 creators

Why it worked

The video effectively uses a soft-sell approach by integrating a new product into a relatable food review format. The creator's genuine enthusiasm and clear demonstration of the product's appeal, combined with the limited-time offer, create a sense of urgency and encourage trial.

Summary

The creator partners with McDonald's to showcase their new McCrispy Strips with Caesar sauce. They demonstrate the dipping technique and express enthusiasm for the new menu item, encouraging viewers to try it before it's gone.

Structure

1Introduction to new McDonald's item
2Partnership announcement
3Showcasing new Caesar sauce and McCrispy Strips
4Demonstrating dipping technique
5

Original caption

This is a must try item! 😋❤️ @mcdonalds #mcdscaesar

More from @gabedala

Product placement

McDonald's: ACTS - it is a restaurant where the creator orders food and reviews a new menu item. Removing it would change what happens in the video. McCrispy Strips: ACTS - they are the food item being reviewed and eaten. Removing them would change what happens in the video. Caesar Sauce: ACTS - it is a new dipping sauce for the McCrispy Strips, being reviewed and used. Removing it would change what happens in the video. McCafé: APPEARS - it is a brand of drinks advertised on a menu board. Removing it would not change what happens in the video. Dr Pepper: APPEARS - it is a brand of drink advertised on a menu board. Removing it would not change what happens in the video.

Call to action

You gotta go try them

On-screen text

#ad APPARENTLY EAT McCRISPY STRIPS I'M PARTNERING WITH ALL-NEW DRINKS McCafé Dr Pepper McCafé dressed in Caesar sauce CRISPIER McCRISPY STRIPS McDonald's McCrispy STRIPS 4 I had to find the PERFECT DIPPING TECHNIQUE Caesar Caesar I might have CARRIED AWAY ONE SAUCE CUP FELT LIKE THE TO TEST IT AND YEAH THAT'S LOOKING FOR AND HONESTLY I GET THE HYPE NEW CAESAR SAUCE WITH THE NEW CRISPIER McCRISPY STRIPS FOR A LIMITED TIME YOU GOTTA GO TRY THEM

Transcript

Apparently there's a new way to eat McCrispy Strips. I'm partnering with McDonald's because they just dropped the new Caesar sauce, and the crispier McCrispy Strips. I had to find the perfect dipping technique. I might have carried away one sauce cup. Felt like the one sauce cup per strip was the perfect ratio I was looking for. And honestly, I get the hype. If you want to try the new Caesar sauce with the new crispier McCrispy Strips, they're only here for a limited time. You gotta go try them.