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86.3Talking HeadOther
Hook
WSJ
@wallstreetjournal
1.1M followers · usually 17.2K views a post
Views
1.5M
Likes
98.1K
Comments
265
Shares
9.3K
Why it worked
The video taps into the trend of appreciating traditional crafts and the 'fading art' narrative, which resonates with audiences seeking authentic and culturally rich content. The detailed, step-by-step demonstration of the carving process, combined with personal anecdotes from the artisans, creates a compelling and informative viewing experience.
Summary
This video explores the fading art of mahjong tile carving, showcasing the meticulous process and the artisans dedicated to preserving this traditional craft. It highlights the specialized tools and techniques involved, as well as the challenges of passing down these skills to future generations.
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Transcript, structure and on-screen text
5 beats, a 182-word transcript and 45 lines of on-screen text — the parts you need to write your own version.
Original caption
The Wall Street Journal visited the few remaining mahjong artisans who still hand-carve mahjong sets.
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