I Paid $1,300 to Skip the Airport. Was It Worth It?

@wallstreetjournal

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SoundTikTok sound · original sound - wallstreetjournal

Promoted product

PS Miami

Why it worked

The video taps into a common desire for luxury and convenience, presenting an aspirational yet relatable scenario of skipping airport hassles. The high price point and exclusive nature of the service create intrigue, while the reviewer's personal experience and candid assessment make it engaging.

Summary

The Wall Street Journal reviews PS Miami, a luxury airport service that costs between $1,300 and $4,950 for a day pass. The service offers a private check-in, drive to the plane, and amenities like caviar and Apple accessories, aiming to provide a frictionless travel experience for affluent travelers.

Structure

1Introduction to the service and its cost
2Description of the service process (SUV, drive to plane)
3Details about PS Miami's history and expansion
4Explanation of the lounge and suite amenities
5

Original caption

Pricey options to escape airport hordes and hassles are multiplying as affluent travelers seek more comfort and less friction without shelling out for a private jet. PS Miami, near Miami International Airport, offers a private TSA checkpoint, a drive to the plane, and caviar service. The Wall Street Journal paid $1,300 for a day pass—nearly triple the price of a one-way economy ticket—to size up the new Miami outpost. Host/reporter: Dawn Gilbertson Producers: Michelle Kim and Ellen Kobe

More from @wallstreetjournal

Product placement

WSJ (The Wall Street Journal): ACTS - The video is a report by WSJ about a service. Removing it would change the video's context and purpose. It is the publisher of the content. It also ACTS as the entity that paid for the service being reviewed. Removing it would change what happens in the video. PS Miami (formerly Private Suites): ACTS - The video reviews and demonstrates the services offered by PS Miami. Removing it would fundamentally change the video's content and purpose. Apple: APPEARS - A drawer of Apple accessories is shown. Removing it would not change what happens in the video, but it would remove a detail about the amenities offered. The accessories are free for the taking, so they are not the primary focus of the promotion. Chevrolet: APPEARS - The word "CHEVROLET" is visible on the car door sill. Removing it would not change what happens in the video.

On-screen text

WSJ I Paid $1,300 to Skip the Airport. Was It Worth It? never even setting foot inside the terminal. An SUV drove me through a security gate at Miami International Airport, past rows of planes and dropped me off right next to my plane. This is PS Miami, and it's part of a growing wave of pricey services for affluent travelers who want less friction without buying a private jet. PS, formerly called Private Suites, started as a paparazzi-free haven for celebrities in Los Angeles in 2017. It has since expanded to Atlanta, Miami and Dallas-Fort Worth. The Wall Street Journal spent $1,300 so I could size up the 34,000-square-foot Miami outpost, which opened in late June. It's basically a business-class lounge on steroids. The cost of a day pass at PS $1,300-$4,950 No one cares if you're flying basic economy or first class, for a pricey day pass or a membership. The cost of an annual PS membership (excluding per-visit fees) $1,250-$4,850 for a pricey day pass or a membership. Three employees greeted me outside like I was arriving on a red carpet, carried my bags, and delivered my boarding pass to my seat in the lounge. Minutes after sitting down, a server asked if I wanted the Champagne and caviar service. When in Rome, I suppose! PS Miami also has $5,000 suites that accommodate up to 4 people. They come with showers, balconies, mini bars, and a drawer of Apple accessories free for the taking. Only one thing annoyed me about this extravagant experience. I was handed a bill just before leaving. The total: $211. Everything is complimentary, of course. to generate a tip. Of course I'm going to tip. But this just cheapened the experience. Did I need any of this? Of course not. But if you've got money to burn, what a sweet, sweet way to travel.

Transcript

I paid $1,300 to skip airport crowds and other hassles, never even setting foot inside the terminal. An SUV drove me through a security gate at Miami International Airport, past rows of planes and dropped me off right next to my plane. This is PS Miami, and it's part of a growing wave of pricey services for affluent travelers who want less friction without buying a private jet. PS, formerly called Private Suites, started as a paparazzi-free haven for celebrities in Los Angeles in 2017. It has since expanded to Atlanta, Miami and Dallas-Fort Worth. The Wall Street Journal spent $1,300 so I could size up the 34,000-square-foot Miami outpost, which opened in late June. It's basically a business-class lounge on steroids. The cost of a day pass at PS: $1,300-$4,950. No one cares if you're flying basic economy or first class, for a pricey day pass or a membership. The cost of an annual PS membership (excluding per-visit fees): $1,250-$4,850 for a pricey day pass or a membership. Three employees greeted me outside like I was arriving on a red carpet, carried my bags, and delivered my boarding pass to my seat in the lounge. Minutes after sitting down, a server asked if I wanted the Champagne and caviar service. When in Rome, I suppose! PS Miami also has $5,000 suites that accommodate up to 4 people. They come with showers, balconies, mini bars, and a drawer of Apple accessories free for the taking. Only one thing annoyed me about this extravagant experience. I was handed a bill just before leaving. The total: $211. Everything is complimentary, of course. to generate a tip. Of course I'm going to tip. But this just cheapened the experience. Did I need any of this? Of course not. But if you've got money to burn, what a sweet, sweet way to travel.