If you just know you're that scrub ✨✨

@treehut

2.2M followers · usually 12.7K views a post

Views

591.6K

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SoundTikTok sound · That Gworl

Promoted product

Tree Hut Shea Sugar Scrub Cosmic Crush

We believe that everyone deserves self-care without compromise, so we craft delicious and delightful beauty products with exceptional quality.

Why it worked

The video leverages a popular, visually appealing product collaboration (Tree Hut x Lisa Frank) with a relatable "if you know, you know" hook and satisfying ASMR-like visuals of the scrub's texture, tapping into trends of self-care and aesthetic product showcases.

Summary

The creator showcases the Tree Hut x Lisa Frank Cosmic Crush Shea Sugar Scrub, expressing a strong desire for it and identifying with the product. The video highlights the visual appeal and texture of the scrub.

Structure

1Introduction of the scrub with text overlay
2Creator expresses a feeling of needing the scrub
3Creator scoops out the scrub to show its texture
4Creator identifies with being 'that girl' and 'that scrub'

Original caption

i fear i need this scrub immediately 💫 @treehut x @Lisa Frank rush only at @Ulta Beauty 🛒 #treehut #cosmiccrush #lisafrank #sugarscrub #bodycare

More from @treehut

Product placement

Tree Hut Shea Sugar Scrub Cosmic Crush (ACTS): This is a body scrub that is being held, opened, and scooped out of. Removing it would change what happens in the video. Lisa Frank (APPEARS): This is a brand collaboration logo that appears on the product label. Removing it would not change what happens in the video. Ulta Beauty (APPEARS): This is a retailer logo mentioned in the caption and on-screen text. Removing it would not change what happens in the video.