WHICH SCRUB HAS THE MOST SPARKLE?!!

@treehut

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Promoted product

Tree Hut Shea Sugar Scrub

We believe that everyone deserves self-care without compromise, so we craft delicious and delightful beauty products with exceptional quality.

3 videos

Why it worked

The video leverages the popular and visually appealing combination of Tree Hut's popular sugar scrubs with the nostalgic and colorful aesthetic of Lisa Frank. The focus on 'sparkle' and texture, combined with a direct question to the audience, encourages engagement and taps into a desire for visually satisfying content.

Summary

The video showcases four different Tree Hut Shea Sugar Scrubs with Lisa Frank collaboration packaging, highlighting their sparkle and texture. It prompts viewers to consider which scrub has the most sparkle among the displayed options.

Structure

1Introduction of multiple Tree Hut sugar scrubs
2Focus on the sparkle and texture of each scrub
3Display of 'Sugar Sky' scrub
4

Original caption

we told you we needed more glittah ✨🌈 how would you rank the sparkles of our newest collection with lisa frank 🤔 where to find the collection: ocean pop, rainbow mango & sugar sky: @target @Ulta Beauty @Amazon cosmic crush: exclusively at Ulta Beauty #treehut #lisafrank #sparkle #sugarscrub #bodycare

More from @treehut

Product placement

Tree Hut Shea Sugar Scrub (ACTS - shown being scooped and displayed, its texture and sparkle are the focus of the video; removing it would change the video entirely) Lisa Frank (APPEARS - appears on the product labels as a collaboration, removing it would change the product branding but not the video's core action)