2026 Korea’s biggest hair trend is scalp-first care 🤍✨

@madechinajay

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SoundTikTok sound · COM MEDO!

Promoted product

VT PDRN Reeddle Shot Brush Hair Serum

Why it worked

The video taps into a trending beauty aesthetic ('glass hair', 'Korean haircare') and provides a clear, visual 'before and after' transformation using a specific product, making it relatable and aspirational for viewers interested in hair styling and growth.

Summary

The creator demonstrates a hair care routine focused on baby hairs, using a specific serum and brush. The video highlights the "before" and "after" results, showcasing styled baby hairs and implying hair growth.

Structure

1Introduction to scalp-first care trend
2Demonstration of applying serum to baby hairs
3Showing "before" and "after" results
4Highlighting the product packaging
5Styling the baby hairs

Original caption

2026 Korea’s biggest hair trend is scalp-first care 🤍✨ The baby hairs are the giveaway 👀🌱 #glasshair #koreanhaircare #hairtok #vtscalptohaircare #vtcosmetics @VT Cosmetics US

More from @madechinajay

Product placement

VT PDRN Reeddle Shot Brush Hair Serum (ACTS - used to style baby hairs, visible result shown, creator applies it to hair, removing it would change the video's outcome); VT Cosmetics (APPEARS - mentioned in caption, likely the brand of the serum, removing it would not change what happens in the video)

On-screen text

Apply to baby hairs BEFORE 👀 After ✨😍 VT PDRN Reeddle Shot Brush Hair Serum Styling 🌊 Baby Hair growth ✅ Styled ✅

Transcript

2026 Korea’s biggest hair trend is scalp-first care 🤍✨ The baby hairs are the giveaway 👀🌱 #glasshair #koreanhaircare #hairtok #vtscalptohaircare #vtcosmetics @VT Cosmetics US